Dear ColeWorths

david williamsThe Senate inquiry has only partly accepted claims from dairy farmers that supermarket discounting damaged their incomes, reports ABC Rural.

That’s disappointing, yet not unexpected.

Please don’t buy $1/litre milk. It’s up to us; always was, always will be.


Marian Macdonald writes, “How ironic then that the most articulate description of the milk war’s impact comes from Woolworths.”

She quotes, “…this price move has effectively re-based the price of white of milk across Australia overnight, and for an unknown period into the future, which also potentially devalues the whole milk category in the eyes of the consumer. In effect, the consumer baseline for price is now at 1990s levels, but with 2011 input costs for all parts of the supply chain.”

Yes ColeWorths, some people can’t resist cheap milk. You do make it hard by removing the other brands!!! But your stunts inspires other people to look elsewhere and walk out your doors.

All of your down, down, down may be cheap, but it tastes like <bleep>.

Photograph by David Williams

Related elsewhere
ABC Rural: Sarina Locke Consultant blames supermarkets for decline in food processing, August 16, 2011.


3 Responses to Dear ColeWorths

  1. WHEN SHOPPING – CONSIDER SUPPORTING LOCAL PRODUCERS SO TO MAINTAIN A FUTURE WITH GOOD QUALITY FRESH FOOD.

  2. Dean Collins says:

    Uhm Dairy farmers could choose not to sell their milk to Coles or Woolworths.

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