Chicken in the hose, beavers’ butts and more

strawberry flavouringThis is a strawberry.


The fruit is rendered obsolete in processed food through the work of the multimillion dollar flavour industry. Scientists create natural and artificial flavourings that make your mouth water and keep you coming back for more. And more. And more.


via @Matt_Cawood

They create artificial strawberry flavouring: amyl acetate, amyl butyrate, amyl valerate, anethol, anisyl formate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamyl isobutyrate, cinnamyl valerate, cognac essential oil, diacetyl, dipropyl ketone, ethyl acetate, ethyl amyl ketone, ethyl butyrate, ethyl cinnamate, ethyl heptanoate, ethyl heptylate, ethyl lactate, ethyl methylphenylglycidate, ethyl nitrate, ethyl propionate, ethyl valerate, heliotropin, hydroxyphenyl-2-butanone (10 percent solution in alcohol), a-ionone, isobutyl anthranilate, isobutyl butyrate, lemon essential oil, maltol, 4-methylacetophenone, methyl anthranilate, methyl benzoate, methyl cinnamate, methyl heptine carbonate, methyl naphthyl ketone, methyl salicylate, mint essential oil, neroli essential oil, nerolin, neryl isobutyrate, orris butter, phenethyl alcohol, rose, rum ether, g-undecalactone, vanillin, and solvent.

flavouring flavourist industrial foodAnd natural strawberry flavouring.

Introducing castoreum, the secretion that comes from beaver anal glands.

Yes. Beaver. Anal. Glands.

Perhaps strawberries are not so obsolete, after all.


Related elsewhere
The Atlantic Monthly: Eric Schlosser, “Why McDonald’s Fries Taste So Good“, January 17, 2001.

CC image by Amy Loves Yah and flickkerphotos


2 Responses to Chicken in the hose, beavers’ butts and more

  1. Claire says:

    A case of ignorance really being bliss! ;) On a totally different level I bought a punnet of strawberries last week, bit in and thought WOW! – you really can tell when fruit is in season – it was absolute magic (and with none of the awkward feelings you get when nibbling on a beavers bum)

    1. Sharon says:

      Strawberries! December and January is peak season so go mad.

      Beavers’ bums, on the other hand… yep, awkward!!!

      Have a good New Year Claire, thanks for dropping by.

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