The #CrapFiles

corporate food protestJunk food marketing driving you nuts? Processed food muscling in on your kitchen turf? Weary of the race to the bottom at ColeWorths? Share your thoughts on corporate food. It’s a culinary protest!


It’s time to be a food citizen, not a food consumer. Take a photo and write a message; you can deconstruct corporate food messages or simply vent. Nothing defamatory, keep to the truth or fair comment. Tag it #CrapFiles and tweet it. Or you can email it to info AT flavourcrusader DOT com or ping me @FlavourCrusader.

advertising kids mcdonalds@Daltoncatering says: Picked up a Magazine called Aussie kids parenting publication. Front cover..McDonald’s ad. Headlines.. Are your hormones making you fat. Wtf? Really? Maccas advertising on a kids mag, should let the cigarette companies have a go too?


mars 2pak@flavourcrusader says: Mars 2pak: Because obesity rates aren’t rising fast enough.


coles rice@chrishaml says: .@coles just opened up some brown rice to see a nice mouldy surprise.. where’s the quality control??


cadbury hot chocolate@flavourcrusader says: It’s crap on tap! bhakthi says: I realise there are a lot of contenders out there for worst appliance ever. This has got to be one of them though.


fresh colesTineka Richmond says: Ummm i don’t think this lettuce is very fresh! A common occurrence at Wadalba Coles.


cheap protein@farmerjt says: I was just thinking how #craptastic it is that we can readily access cheap protein in the age of food shortages.


woolworths fresh food people @dalehurley says: @woolworths the fresh food people?


woolworths fresh food people@RyanAngus says: “The Fresh Food People”. YEAH RIGHT! @Woolworths


freshly baked coles denmark@danicaleys says: @coles strikes again with the dodgy labeling…’baked fresh’ oh, but hold on, it’s made in Denmark! #agchatoz


coles cheap bread@lauramardon says: This morning I found what can only be described as animal droppings embedded in my @coles homebrand bread. So gross.


woolworths fresh fair@birdcowfish says: Woolies introduces humor into its marketing campaign. Doing a good job too! This is hilarious.


woolwoths australian fresh fruit veg‏‏@FlavourCrusader says: Care to share your stats on fish and processed food & drinks?


hand picked packed delivered@FlavourCrusader says: Must be artisanal packers! RT @HarvestFeast says: Gee wonder if peeps feel special it’s not MACHINE picked, packed, delivered. “Hand picked” off shelves, wow!


artisan lettuce‏@FlavourCrusader says: Whose hands crafted that lettuce? MT @PigeonHouse150: Woolworths is selling “Artisan” Lettuce #ColeWorths #dufus

supermarket restaurant quality meat@birdcowfish says: Yeah right……

sainsbury spam fritters@tuckandvine says: Sainsburys keeps up its award winning range of product releases

woolworths slow cook lamb casserole@miriamjyates says: Disgraceful @woolworths ready to cook lamb casserole – meat is mostly fat scraps I wouldn’t feed to a dog!

tesco everyday value vodka‏@nwinton says: Tesco. EVERYDAY. Value. Vodka. This is just wrong on so many levels. Who in their right mind makes an ‘everyday’ vodka?

wheres the beef@Richard_Gunner says: Who would have thought… a supermarket beef roast with only 81% beef #checkthelabel

misleading eggs@CatsLoveCooking says: Cage eggs make me angry and I hate when they make the cartons bright and farm like, to mislead people

olympic mcdonalds farce@Liz_Humphreys says: Fat content of a Big Mac, large fries and large choc milkshake. “Official restaurant” of the London 2012 Olympics. :-(

LCMs grasping at straws@CaitlinSyrett says: When your product had no redeeming nutritional features, THIS is what desperation looks like.

McMulticultural bwahahaha@kymtje says: McSplendid! McMulticultural!

fresh food people HAAAAAAAAAAAAA!@GoaheadGreg says: #woolworths idea of fresh fruit in Moree

buy crap, conveniently@CaitlinSyrett says: 7-11 is 1 of the worst offenders for marketing cheap junk food, with stores & petrol stations EVERYWHERE!

dude... where's the FOOD?@FlavourCrusader says: Depressing for cooks AND chefs: Buy craptastic “food solutions” to learn how to cook RT @stevencumper: Depressing


Contribute: It’s time to be a food citizen, not a food consumer. Take a photo and write a message; you can deconstruct corporate food messages or simply vent. Nothing defamatory, keep to the truth or fair comment. Tag it #CrapFiles and tweet it. Or you can email it to info AT flavourcrusader DOT com or ping me @FlavourCrusader.

cc image by Micah Sittig


2 Responses to The #CrapFiles

  1. lucy says:

    right. keeping me eyes peeled, s.

    1. Sharon says:

      Thank you Lucy :)))

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