Stop sleepwalk shopping down supermarket aisles

cheap convenient supermarket food

Cheap and convenient
People are motivated by many factors when shopping for food; there are the sensory aspects, cost and accessibility, health, cultural influences, social and psychological factors, to name but a few.

Yet Malcolm Knox, author of the new book Supermarket Monsters, believes Australians value cost above all else. He says the vast majority of Australians demonstrate at the checkout that price is all-important, and that they will tolerate a decline in quality if they can pay cheaper prices. He’s not alone in this view. More


From Paddock to Potager: meet your meat

fiona may from paddock to potager

A delicious tree change
Growing up in coastal New South Wales, Fiona May craved life in the country, so when it was time to leave the family home, she moved to Scone. This is where she met Stuart, her husband.

They relocated north to Toowoomba and stayed on a dairy farm, owned by her sister-in-law and husband. Enjoying the farm work experience, Fiona and her husband bought a small property nearby. Along the way they had children and acquired “a few chooks, a few lambs, a couple of beefys, pigs and a retired cow from the dairy.”

Inspired by Tasmin Carven who hosts lunches and workshops using farm produce and the book Seasons in my Kitchen Garden, she decided to start a farm business. She also studied farms like Jonai Farms & Meatsmiths, Bundarra Berkshires, Autumn Farm and McIvor Farm Foods.

“It just made sense to create a business and life I loved here on-farm,” said Fiona. “So I opened our farm gates to the community.” More


Coles’ HGP-free beef, RSPCA chicken, sow stall-free pork

coles sow stall pork rspca chicken hgp beef

In Chef Curtis Stone, more than just a cardboard cut-out (Good Food 2015), the author wonders why Curtis associates himself with Coles. Curtis says that he believes he can make a difference, to help the supermarket make “better decisions”. He points to Coles’ elimination of beef with hormone growth promotants (HGP), RSPCA-accredited chicken, and sow stall-free pork.

Like all Coles’ communications, you have to see where they are pointing, then look the other way. What they don’t say is often more interesting than what they do. More


Produce to the People, community and food

produce people tasmania

During the summer of 2009, Penelope Dodd grew a bumper crop of tomatoes. And so it seems did many in her corner of the world. She tried to give some tomatoes away but her friends couldn’t take any more. “What happens to all the excess backyard produce?” she wondered.

She began gathering excess fruit and vegetables—not only from household gardens, but also from local farms and processors—then gave it to people in her community who needed it most. More


Why buy farmhouse, organic and unhomogenised milk?

farmhouse organic unhomogenised milk
As a child I’d put out the glass empties at night for the milkman. The next morning, full bottles would miraculously appear. We scratched the foil tops open for the cream. Such a treat! I hadn’t given much thought to milk since then; it was always just there.

Until Coles reduced the price of home brand milk to $1 per litre. I knew it’d impact the entire milk supply chain. Spurred on, I searched for milk where farmers could attain a fair price. I discovered farmhouse brands. And rediscovered milk. More


Sommerlad chicken: an extraordinary chook

sommerlad chicken

Chicken, once a rare treat, is now our most popular meat. We’re the fourth largest consumers in the world, eating 600 million chickens a year or 45 kilograms each. Supermarkets own the largest slice of the chicken pie, selling over 50 per cent produced.

It’s convenient and cheap, deemed the ‘healthier’ meat, mildly flavoured so appealing to kids. Available year round so we eat without thought, much less ceremony.

Whereas I’ve been anticipating this chook. For. A. Year. More