I'm Sharon and I love food, communications for change, and making things.
I created the brand FlavourCrusader and launched on social media in 2011, to fight for a healthy, fair and delicious food supply. I didn't have to wait long for a fight—this was the year Coles and Woolworths began the milk war.
The burgeoning food community sought a way to ensure dairy farmers were paid a fair price for their milk. I started a directory of farmer-owned dairies on my blog and shared it; news of the milk spread from person to person, across the whole internet!
Over time, I added more directories and farms, to seek the kind of food that I wanted to eat, grown by people with practices I wanted to support. I'm happy to say, awareness has grown and these farms have now multiplied.
And if we all support them—households, business, and all levels of government—our future will be delicious.
About the produce directories
Favouring small, mixed, ecological farms close to their eaters, the directories celebrate deliciousness available from farmers, markets or local stores.
Disclaimer: A listing does not guarantee high animal welfare nor sustainable farming practices; I have not personally inspected the farms. I mainly source publicly available information (e.g. websites, social and traditional media), supplemented by correspondence with the farmer if necessary.
Would you like to be included in the produce directories? Email email@example.com at any time. Now would be great! The farm website and social media should detail, and ideally demonstrate, farming practices. Please note, I update annually, during winter.
I'm grateful for the support of wonderful volunteers: Amanda Daniel, Cynthia Lim, Nick Bray, Sophie Munns, Zoe Bowman, Lucinda Dodds, Pauline Mak, Camilla Baker, Grant Young, Lucia Torres, Rohini Goyal, Mei Sun, Adriaan Stellingwerff, Angela Jann, Miream Rabba, Tony Hollingsworth, Pete Locke, Samantha Lipovic, Ivan Zugec and Michael Wardop.
Also, for the catalysts and mentors at Asix, Social Innovation Sydney and XMediaLab.
Much love to the research participants, blog contributors and all who have joined the conversation.